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Chinese Laundries and Advertising “Humor”

Chinese laundries have been used in many advertisements, usually in a way that pokes fun.  One old print ad for a home washing machine shows several Chinese men, presumably laundrymen, standing around it with a puzzled look.

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A television commercial in the 1970s for a laundry product suggests that the Chinese laundry used it for getting washed clothes to be white. Playing on the idea of China being an ancient civilization, the laundryman tells his customer that he uses an “ancient Chinese secret.”

The Chinese laundry serves again as the stage for a 2014 commercial for a bluetooth headset in an audacious scenario replete with racist taunts from a white customer who berates all the Chinese in the laundry. It is definitely not your bland 1950s commercial, but ends with a bold but violent resolution.

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